Real Market Price

Are you about to buy a new vehicle? Make sure you pay the right price. RoadCompanion’s
Real Market Price® is the price you should be paying for your next vehicle. It is neither the Manufacturer’s Suggested Retail Price (MSRP) nor the Invoice Price; it’s a target price that buyers should aim at for when negotiating.

The MSRP is rarely the price that customers pay for their next vehicle. The Invoice Price is the price the dealership pays for the vehicle. The price you should pay is somewhere between these two. That’s where we come in: use the Real Market Price® report as a negotiation tool.

With our Real Market Price® report, you get the MSRP, the Invoice Price and our Real Market Price® for the selected vehicle, including its options. With this report in hand, you can negotiate the best possible price for your next vehicle, knowing exactly which price you should be paying for it.

MSRP: It’s the recommended retail price suggested by the manufacturer.
Invoice Price: The base invoice price that a manufacturer charges a franchised dealer.
Real Market Price®: The price you should be paying.

Report price
Visitor: $29.95 (plus applicable taxes)
Member: $24.95 (plus applicable taxes)
Requests are processed on the next business day following their reception. See an example.

Priority Service (available by phone only)
It is also possible to get the report rapidly by dialing
1-800 772-4752 Monday to Friday between 10 a.m. and 5 p.m. ET. Our team will be glad to provide you with immediate access to the Real Market Price® report.
Cost per vehicle: $49.95 (plus applicable taxes)
Cost per additional vehicle $29.95 (plus applicable taxes)